Build the brand of your dreams confidently and attract a steady stream of paying customers


Without spending crazy amounts of money, taking forever, or feeling afraid of looking unprofessional... and most importantly: with 1:1 help from a seasoned brand designer.

In other words, apply to become a Branding Done Right VIP member

Apply to join. Limited availability.

Fill this quick survey to see if we're a match made in Branding Heaven.



Branding Done Right VIP is the first program of its kind that...


Is built with a holistic approach: both strategy and visual identity are covered.

Your visual identity needs to be based on your brand strategy in order to meaningfully reflect you and your vision, and effectively attract the customers you want to work with — your ideal customers.


Puts a professional designer in your corner during the process

The Brand Strategy (all the thinking) is done by You based on my step-by-step frameworks. The Visual Identity (all the designing) will be done by Me. That's what makes this program both affordable and VIP.


Teaches you how brand strategy supports your business strategy, so that you can build the business of your dreams.

You know branding is important. But you don't know why it is so. Or how to ensure it supports your business goals and growth. Well, after this program you'll know how to build a brand that scales with you.


...and did I mention you get a professional designer working for you?

I guess I did mention that already. But I want to make sure you understood this part: your brand visuals will be created by a skilled brand designer: Me.

Apply to join. Limited availability.

Fill this quick survey to see if we're a match made in Branding Heaven.

So what exactly will you create?

You'll start by a deep-dive into perhaps the most important element of your entire brand: You. Through instrospection and deep guidance, you'll define a meaningful and aspirational Mission and Vision Statements to attract customers who share your values and become fiercely loyal advocates.

You define the value you bring to your customers through a Value Proposition and understand the transformation behind your offering. From then on, your messaging will be like catnip to your customers.

You'll deepen your Ideal Customer Definition by drilling down to your Niche Audience with an efficient framework for figuring out who they are. 

And you'll use the Positioning Matrix exercise to identify untapped markets, your biggest competitors, and your place in the marketplace.

With tools like the Brand Personality Grid, Positioning Matrix, and Brand Keywords, you’ll ensure a crystal clear understanding of what your brand will need to be like to translate strategy into your results.

And what exactly will I create?

I will translate your brand strategy into a visual identity. You'll plug all the strategy pieces you've created into a Creative Brief Document that will direct the design process and give me all the answers I need in order to create the visual design of your dreams.

I'll figure out a Brand Mood Board for a starting point — unless you are inspired to tackle it yourself. From there, I define your brand colors, fonts, and design a logo for you. For each of those elements, I'll seek for your input and make sure you feel inspired by the designs. 

I'll help you select additional design elements like stock photography, illustrations, or icons — if these are something that support your brand strategy and you want to use.

But wait there's more... 👇👇

In addition to your visual identity, you get my consultation help for two items from the list below:*

  • 4 Page Wordpress, Squarespace, or Kajabi website setup (e.g. Home, About, Contact, Blog)
  • Business card design (double sided)
  • Social media templates for Instagram, Facebook, and Pinterest
  • Designed Facebook Business page and group covers
  • Addinal logo or label for a prodcut or special offering (e.g. online course logo/label)

*This offer only includes design, tech and implementation support. It does not include any tehcnology or printing costs such as paid Wordpess themes, plugins, Canva subscription, or hosting or domain costs.

This VIP Program is for You if:

  • You want the highest quality brand designs without the highest ticket pricing.
  • You understand the value of stellar branding, you're already a hands on business owner, and tackling strategic initiatives is your second nature.
  • You're ready to scale up and you want to make sure your brand strategy supports business strategy and brave vision. 
  • You want the best of both worlds: doing as much as you can yourself AND having a professional designer for the tasks you can't or don't want to tackle



Pay 50% upon enrollment, and he remaining 50% when your Brand Identity System is done.

Apply to join. Limited availability.

Fill this quick survey to see if we're a match made in Branding Heaven.

A Personal Invitation from Aino...

I'm a brand strategist and a designer with 15+ years in the industry. I worked in branding agencies in San Francisco and in Finland, and picked up a trick or two. 

I'm a brand strategist and designer with a decade and a half in the industry. I’ve worked in branding agencies in San Francisco and in Finland, and learned from some of the world’s top creative minds.  

Here's my personal portfolio, in case you want to check it out. And here you can find my blog and other info.

With 16+ years of experience I've seen it all. I've designed and managed brands for huge businesses like Autodesk, Microsoft, and Ericsson. And I've also worked with individuals developing personal brands, like voice actors and realtors.  

This brand new VIP Program is a culmination of everything I've learned in building brands and strategy and helping businesses to reach their potential.  

If you're committed to building a customer focused brand, I can't wait to hear from you, and see what we can create together.

Hope to hear from your soon! ...but hurry. Since this VIP program is such a white gloves treatment, I can only accept a handful of clients at a time. The spots fill quickly.